1、是“互联网+教育”还是“教�?互联网”？

选择“互联网+教育”就是把互联网当作操作系统，当成社会以及教育建构的要素和力量，依据这种全新基础、互联网法则重新统合社会以及教育运作和管理模式，这种选择难以体现教育的精髓。选择“教�?互联网”就是把互联网当作传播工具，延伸现有的教育影响力和价值，原有的社会与教育要随着互联网发生变革，但教育逻辑没有根本性改变，以人的天性为依据而非用互联网去改造人的天性。从两者关系看，教育是核心，互联网只是技术和辅助工具；教育是目的，用于教育的互联网是手段；教育是需求的源头，互联网是更为迅速便捷保障供给的技术条件。从方式上看，“教�?互联网”是一种从根上施肥的方式改变教育，而“互联网+教育”则类似于一种从叶上施肥的方式改变教育�?/p>

2、你被“互联网”了吗？

在实践中，以“互联网+教育”的方式对待两者关系，容易导致一些对教育知之甚少的人，把教育与互联网的关系当作商机，以功利的心态强行侵入教育，或制造“解题神器”之类的工具，或干脆把传统答案直接搬到网上，客观上对教育造成不小的伤害。而一些从事教育的人士，则以作壁上观的态度对待互联网与教育的融合，或以违背互联网精神使用着互联网技术，将过去“满堂灌”直接变成“满网灌”，不顾学生实际使用互联网，往往只是下载考题、复制论文和核对标准答案�?/p>

3、是否用新瓶装旧酒？

教育不能忽视新工具的发明与运用，同时又不能为工具所牵引而忘了教育自身。如果教育理念没有改变，即便加上互联网，教育未必能良性改变；教育从业者只有领会了互联网的精髓，并依据教育特性和需求使用互联网，只有当教育理念更优化，以“教�?互联网”的方式与互联网结合，才能有效避免互联网之新瓶装落后教育之旧酒�?/p>

4、“教�?互联网”更利于人的发展

沿着“互联网+教育”的思路，很多企业将关注点放在搭建教育平台上，忽视内容创新与完整性，导致其产品重合率极高；忽视教育需求者的真实需求，部分教育产品只是用“炫酷”的技术做表面的“先锋实验”，严重脱离教学实际。以“教�?互联网”的方式实践，强调教育内部变化的重要性，而不仅仅是有了互联网就意味着先进，需要切实以学生发展为本，依据互联网技术所能提供的新的可能性，遵从教育发展规律，灵活运用新思维，主动谋求变革，从而实现对整个教育生态的重构�?/p>

而雷技为“视像中国”开发的�?a href="//minghaohu.com//?x-portfolio=yanxue" target="_blank">研学”课程平�?/a>，就是“教�?互联网”的一种方式实践�?/p>

�?a href="//minghaohu.com//?x-portfolio=yanxue" target="_blank">视像中国研学课程平台”致力于中小学生研学旅行、游学、夏令营、冬令营服务。提供研学课程的课题定制、在线课程管理、活动查询、安全定位签到、学员管理、学习心得记录分享、信息提醒等个性化服务。通过“教�?互联网”的方式，让孩子在旅行中学会各种知识，生动又形象，会让孩子的学习兴趣倍增，真正的实现高效的教育�?/p>

The post 教育如何与互联网相处 appeared first on 雷技信息科技（上海）有限公司.

2016年，ColdwellBanker Real Estate的一项调查发现，45％的美国人拥有智能家居产品。这个数值预计在2017年将继续攀升，智能家居技术正在走向主流。所以是时候对智能家居品类进行更深入的了解了。如果你正在考虑引进什么样的智能家居产品，以下有三个趋势值得考虑�?/p>

趋势一：声控智能家居产�?/strong>

Source: Facebook

Facebook’s latest updates could change this entire eCommerce experience.The social media giant recently announced several updates to the platform, including allowing eCommerce retailers to embed Facebook Messenger into the shopping process. Facebook Messenger is the company’s instant messaging platform feature, which allows people to directly message (DM) each other. For mobile users, Facebook Messenger is also a separate app. Zulily and Everlane  are already piloting the feature.

Sound familiar? Thousands of businesses have already been using social media for customer service and it has worked very well for them. Twitter is a common site for companies to improve support, quickly resolve problems, and keep customers happy. Businesses have also used their own Facebook pages as communication platforms. It comes as no shock that Facebook would want to capitalize on Messenger’s potential.

This new integration opens up a world of possibilities for retailers looking for easier ways to connect and interact with their customers:

• 

  Source: Facebook

  After submitting an order to a retailer with the Messenger function, customers can select to sync their order with their Facebook identity. This will bring information of their order into a message thread between the customer and the business.

• Customers can receive (almost) real-time shipping information and updates in Messenger
• Retailers can address questions during the actual shopping experience
• Clicking on the message will allow consumers to change or cancel their order or view order details.
• If a customer wants to add or change an item in your order, it’s as easy as typing in the request in the message! Because the customer’s ordering, billing, and shipping information are synced with the consumer’s Facebook identity, retailers can quickly and efficiently fulfill requests.

What makes Facebook Messenger’s integration with eCommerce noteworthy and significant for consumers? First off, it demonstrates a move away from traditional, messy email communication and makes it easier for consumers to shop online. Whether it is from a desktop or you’re one of the 79% of smartphone owners who use a mobile device to assist with shopping, being able to complete the shopping experience as painlessly as possible is very important. Plus, Messenger is an app that most people already use; it’s not another app or channel that a consumer will have to download and learn to use.

Next, Facebook is familiar. It’s a great way to interact with a growing population of people who already use it to talk to people, so why not use it to also interact with brands?

To add to that, Messenger is immediate. A study by Forrester found that �?4% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.�?Yes, almost half of all online consumers want help from a live person while they’re shopping online right when they have a question. Unanswered questions mean the consumer abandon their cart and go to another business, which means losing a sale for your online store.

Plus, there is room for brands to customize Messenger and make it their own. Messenger can be integrated with the company’s own mobile app (if they have one). Retailers can share videos and product photos with consumers easily in a message. Consumers can then turn around and easily share the content with their own group of friends or on their social media wall. Sharing the brand’s image could become a new sales and business avenue for your online business.

As cool as Facebook Messenger’s new functionality may seem, there are people who aren’t as enthusiastic about this new level of communication. For some, it is a matter of privacy – giving a social platform like Facebook potential access to personal financial information might be unsettling. Additionally, it’s highly likely that targeted advertisements based on shopping interests or purchased items will make their way into this system. Retailers could potentially shell a lot of money in paid advertisements to get access to this personalized shopping experience.

It’s hard to say at the moment how successful Facebook Messenger’s eCommerce customer service will be. But one thing’s for sure: Facebook is helping to change the conversation around eCommerce and mobile marketing.

Customized eCommerce Solutions

Logic Solutions can help you strategize your eCommerce and mCommerce game plans. Find out how you can have a beautiful, functional frontend and a powerful backend to support your business needs.

Let us help you

Jennifer Pan is Logic’s Marketing Coordinator. By day she is a mild-mannered Logician blogging about tech trends and designing WordPress sites. By night (and weekends), she swordfights and performs stuntwork with Ring of Steel Action Theatre.

The post Facebook Brings eCommerce Customer Service to Messenger appeared first on 雷技信息科技（上海）有限公司.

Developers are often just as excited about your concept as you are. It’s not flattery; we honestly get psyched about great ideas. It’s going to be beautiful, modern, and do all the things!

But are you prepared for a developer’s questions? What is your budget?  What devices will support your app? Are there different types of users? And so on.

Developers need to know as much as possible about your app and project game plan early on in the discovery process so they can help you build it. Those details are something you can define together with your developer (at a cost), or information you can prepare in advance to streamline the process and save some expense.

Before your first meeting you should be able to answer these five questions about your project:

1. What will your app do?
Seems obvious, right? Beware: it’s often easy to talk about your business vision, but more difficult to clearly articulate the functionality of the technology. Who are your users? How do they engage with the app? What pain is alleviated or gain achieved?

2. What is your MVP (minimum viable product)?
A minimum viable product is the most pared down version of a product that can still be released to satisfy early adopters and to gather crucial feedback. This does not mean the MVP is about creating a minimal product.

An MVP has three key characteristics:

• It has enough value that the target audience is willing to use it or buy it as-is
• It demonstrates enough future benefit to retain early adopters
• It provides a feedback loop to guide future development

Sometimes it’s easiest to start with your entire universe of features and assign priorities and phases to each one to create a workable roadmap. There are cool digital tools for this, but sticky notes can also work well!

3. What feature set should your product have?
Imagine yourself looking at your finished app. What’s the first thing you do with it? Answering that question alone can get the ball rolling.

It’s also easy to overlook common features that aren’t “sexy�? like:

• User login
• Database integration
• Screen transitions

Aside from building your feature set, it’s important for discussion at the outset so that the developer can also envision an excellent user experience, which is critical for market acceptance.

But don’t worry if you’re not sure whether you’ve thought of everything. What is most important for the early discovery process is that you are able to talk about priority features that are must-haves.

4. How much time do you have to contribute to the project?
Many people are not prepared for how much time they might be asked to contribute to a project. Even though developers perform the bulk of the technical work, we require your input, such as feedback on a design comp, reviewing priorities and beta versions, and providing content.

It’s important to be upfront with the developer about how much time you have to contribute. Together you can establish a communication cadence that works for everyone.

5. What is does success look like?
You should be able to tell a developer what constitutes a successful end to your project (note: this is not the same as what will make your business a viral success!). Knowing your definition of success helps developers work toward a common goal and make suggestions for improvements that you might not have considered, but could be easily accomplished. Your goal here is to be specific and establish measurable goals.

Overwhelmed? Excited? Either way, we got your back. Check out our handy resources for mobile, web, and eCommerce development beginners that will get you thinking about how to get from square one to the finish line.

Click here for our development resources!

Angela Kujava is the Director of Innovation and Chief Smoothie Officer at Logic Solutions. She is an ardent supporter of the Oxford comma, and will challenge you to a duel if you believe the contrary. Should you find yourself about to duel Angela, it is valuable to know that her kryptonite is Doritos. 

Jennifer Pan is a marketing coordinator at Logic Solutions. If you want to get her attention, try talking to her about d20s, (board) games, sci-fi and geeky references, or cute animal videos…or all of them at once. Just don’t bring up her uncanny ability to roll natural 1s.

The post 5 Ways To Get the Most Out of Your Relationship with a Developer appeared first on 雷技信息科技（上海）有限公司.

Google’s mobile-friendly test delivers fast results

The “mobilegeddon” is upon us.

Tomorrow Google will deploy a change to its recommendation criteria, one that heavily favors sites the search engine defines as “mobile-friendly websites.” Mobile-friendliness includes responsive design, quick-loading graphics, vertical scrolling, and more. You can read details about the change at many news outlets, such as Wireless Week.

Here’s what you need to know:

• Websites that are not mobile-friendly will be demoted in Google’s search results on smartphones and tablets. This means if your site doesn’t pass the test, you may lose your high ranking on mobile devices. You may experience large adverse consequences if your product or service depends on mobile consumers, or organic and local searches.
• You can easily check to see if you pass. Go to Google’s Mobile-Friendly Test page and simply enter your URL. You’ll see your results in seconds.

If your site is not deemed mobile-friendly, you can take action. Google offers a Get Started guide that reviews potential next steps in layman’s terms. They also provide advice for working with a developer…and so do we. Check out “7 Things CEOs Should Consider When Hiring A Mobile Developer.”

We started writing about the importance of mobile-friendly websites years ago, and love helping customers make the transition. Please don’t hesitate to contact us about making your site mobile friendly.

Make My Site Mobile-Friendly

Many thanks to the Mobile Technology Association of Michigan.

Want to optimize your website?

Logic Solutions is happy to assist!
Check out what we have to offer in web development, SEO optimization, web solutions, and responsive designs!

Find your perfect web solution

Angela Kujava is the Director of Innovation and Chief Smoothie Officer at Logic Solutions. She is an ardent supporter of the Oxford comma, and will challenge you to a duel if you believe the contrary. Should you find yourself about to duel Angela, it is valuable to know that her kryptonite is Doritos. 

The post Google’s NEW Preference for Mobile-Friendly Website Design Will Influence Where Consumers Spend appeared first on 雷技信息科技（上海）有限公司.