Of these four technologies, there are five broad categories of mobile payment systems:

• Mobile at the point of sale
• Mobile as the point of sale
• Mobile payment platform
• Direct mobile billing
• Closed loop mobile payments

Here is a closer examination of what each of these five categories are and their pros and cons.

Mobile At The Point Of Sale

Source: Mobile Marketing Magazine

Also known as the “mobile wallet�? this system allows customers to pay for things at a store with a mobile device using NFC technology, or the “Tap and Go�?method, via WAP. Examples include Google Wallet, Isis, MasterCard, Visa, and Apple Pay.

• Pros:
  • Most smartphones are now NFC-equipped
  • Quick, easy, contactless payment method
  • More secure than just swiping a credit card through a reader
• Cons:
  • Privacy concerns: because these mobile wallets often store credit card information in their systems, there has been questions of exactly how easy (or difficult) it is to hack the security. Additionally, there are questions of whether or not the company of the mobile wallet system are able to read the credit card information.
  • Mobile wallets are also slow to gain traction because 1) there are so many different kinds of systems, 2) there is no universal reader yet that will be able to read every app, and 3) they rely on cooperation between credit card companies, banks, mobile manufacturers, and mobile networks. Apple Pay has encountered some resistance by merchants looking to align themselves with CurrentC as their primary mobile payment option.

Mobile As The Point Of Sale

Source: Square

In this instance, the smartphone is used as a cash register, and does not require the consumer to be responsible for having a mobile payment system. The merchant uses a mobile device to process credit card payments. Popular examples include Square and VeriFone.

• Pros:
  • As a cheap and easy alternative to the cash register, these mobile payment systems are credit card-based, thereby avoiding the mobile wallet war.
  • It is convenient for small businesses that can’t afford cash registers and credit card processors.
  • Square, the most popular example, bundles all credit card feeds (bank, the card company, and the processor) into one single fee. This way, merchants don’t have to worry about paying three separate fees to three separate companies.
• Cons:
  • Processing fees might not be more competitive to traditional processors. Square takes a 2.75% off all transactions (and in some cases 3.50%), which is higher than most credit card companies.
  • It is not ideal for all businesses, especially those that are larger and bring in larger revenue.
  • Businesses that have abnormal processing behaviors or revenues that come in waves may trigger a red flag with Square’s fraud detection system, which could delay payments from reaching the merchant’s bank account.
  • Additionally, since it is still credit card-based, this does not provide a solution to the problem of credit card and identity theft.

Mobile Payment Platform

Source: Silicon Angle

This is a catch-all category for mobile payment systems that do not resemble the mobile wallet or using the smartphone as a cash register. Merchants can use WAP technology on mobile devices or consumers can send money to each over via a peer-to-peer WAP system. This catch-all category usually uses WAP payments to either charge the phone bill, the credit card, or through an online wallet. Examples include PayPal, Dwolla, and Serve.

• Pros:
  • Credit card and/or bank information is usually security-encoded and doesn’t require consumers to physically have the credit card on hand.
  • It is an increasingly popular alternative to SMS payments.
• Cons:
  • Like all mobile payment systems, it can be a target of possible cyber warfare.
  • Credit card or bank fees still apply

Direct Mobile Billing

Source: Angry Birds

Colloquially known as “put it on my phone bill�? charges are placed on the cell phone bill via in-app billing or through text messages via SMS. Examples include ringtones or games like Angry Birds.

• Pros:
  • SMS is a technology available in older cell phone models, so consumers do not need a smartphone to be able to purchase products
  • It is quick and easy to use.
  • There are no passwords, usernames, or log in needed like the other mobile payment systems. Credit card numbers and bank information are also not needed, which helps to alleviate security concerns as personal information is never transferred or given to a third-party.
  • Billing is handled entirely by the mobile service provider, so consumers don’t need to worry about additional bills to watch for every month.
• Cons:
  • “Put it on my phone bill�?is mostly used for purchasing digital content. It is very uncommon to see in-app billing or SMS payments used in traditional brick-and-mortar stores for non-digital products.
  • SMS often incurs a high and costly fee, and has been known to be slow in speed and unreliable.

Closed Loop Mobile Payments

Starbucks’ Christmas Bokeh by Piero Fissore

Okay, so this really isn’t anything like the traditional mobile wallet. Instead, closed loop mobile payments are more like a mobile version of the store credit card. The store company itself builds their own digital wallet and mobile payment platform system. A very successful example of this is Starbucks. Like a debit-card, consumers load up the app with money and use it toward their future purchases. These digital store credit cards can also save store coupons, track gift cards, and handle loyalty-rewards programs, thereby potentially saving the consumer lots of space in their physical wallet.

• Pros:
  • You save a lot of space in your wallet, which is especially attractive for people who can’t keep track of weekly store coupons.
  • It has the convenience of being a mobile payment system
  • All personal credit card or bank information that is used to load the store credit card can be done in the safety of your own home. This sensitive information is not transferred to the merchant at the point of purchase.
• Cons:
  • Although Starbucks has seen great success with their store credit card, it is a success that isn’t guaranteed to be replicable in other business models.
  • Adding money to the card requires an “extra step�?that could be too much of a hassle for some consumers.
  • Because it is “just another app�? store credit cards face competition from other mobile payment types.

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Jennifer Pan is a marketing coordinator at Logic Solutions. If you want to get her attention, try talking to her about d20s, (board) games, sci-fi and geeky references, or cute animal videos…or all of them at once. Just don’t bring up her uncanny ability to roll natural 1s.

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Source: Silicon Angle

Forget cash and credit cards. Mobile payments are here to help keep your wallets slim and (hopefully) secure.

Consumers, particularly those in parts of Europe and Asia, have made purchases with cellphones for the past decade. However, these mobile payments are only starting to go  mainstream, and are set to redefine the way traditional and online business is conducted all over the world.

But first, what is a mobile payment system? This phrase can apply to a number of different technologies but the basis is still the same: it is a system for initiating and accepting transactions using a mobile device. This applies to how consumers pay for goods as well as how merchants process transactions.

Of course, one of the primary concerns with mobile payments is security. Recent security hacks and the increase in instances of identify theft have made consumers more cautious about their personal information. Large tech companies like Apple have emphasized over and over the security features of their products and measures taken to keep users�?privacy from leaking out into the world. And every product that manages to make a headline touts itself to be the ultimate solution to all of our cash-and-credit-card-heavy wallet woes.

There are generally four different technologies upon which mobile payments build their platforms. These are important to know when examining functionality and security.

• Near Field Communication (NFC): Contactless, almost instantaneous transfer of data between devices. NFC is often used in “Tap and Go�?payment methods, such as tapping the smartphone to a device reader.
• Wireless Application Protocol (WAP): With WAP, the smartphone connects to the internet, then pays via an online payment system (such as Paypal or Google Wallet) or by entering credit card info through the merchant’s website. Alternatively, WAP can also defer the charge to the phone pill.
• Short Messaging Service (SMS) Payments: Considered a bit more “old-school�? SMS allows users to pay for goods and services via a text message sent from the phone. The cost of the item is then added to the user’s monthly phone bill.
• In-App Billing or Direct Mobile Billing: Most commonly used when purchasing an app from an online store or a game, this system charges the cost of the product to the monthly phone bill.

The world of mobile payment systems is not limited to just these four technologies, though.  Small pockets of communities across the world are experimenting with new ways to transfer money from consumers to merchants. Here are some other examples to look for over the next couple of years:

• QR Code Payments: CurrentC is one company in the U.S. experimenting with using QR codes to purchase items. Although QR codes are not as common in the U.S. it is much more popular in Europe and Asia. It will be interesting to see if QR codes will catch on with American audiences.
• Direct Carrier/Bank Cooperation: No credit card number or bank account information is needed. Instead, the mobile phone and phone carrier become the front-end interface for consumers to purchase goods and transfer money via a mobile phone number. This payment system is in its very early experimental stages.
• Audio Signal-Based Payment: This sounds like something from a sci-fi movie. This payment system uses acoustic feature of phones to support mobile payments and other applications that are not chip-based. The microphone on cell phones can pick up these audio signatures to enable electronic transactions. The advantage to this is that all phones are capable of picking up audio signals, whereas not every phone is NFC-equipped.
• Bitcoin: Bitcoin is an online payment system that was developed in 2009 that utilizes virtual, alternative currency with no transaction fees, with gives it a leg up from traditional credit cards. There are also no middle men (like banks) to take additional transaction fees. Consumers can purchase their merchandise anonymously. Bitcoin has yet to gain a lot of traction in with the mainstream audience, though small percentage of merchants accept it. Some people are purchasing bitcoins as an investment, hoping they will  dramatically increase in value over time.

Customized eCommerce Solutions

Logic Solutions can help you with your eCommerce and mCommerce strategy, development, implementation, and support. Find out how you can have a beautiful, functional frontend and a powerful backend to support your business needs.

Let us help you

Jennifer Pan is a marketing coordinator at Logic Solutions. If you want to get her attention, try talking to her about d20s, (board) games, sci-fi and geeky references, or cute animal videos…or all of them at once. Just don’t bring up her uncanny ability to roll natural 1s.

The post What the heck are mobile payment systems? appeared first on 雷技信息科技（上海）有限公司.