Where do I find the new Benchmarking report?

You can find it here: Left navigation > Audience > Overview > Benchmarking. In order to see the benchmarking report, you need to go to your Google Analytics Account Settings and find share youvr data “Anonymously with Google and others”.

Simply check the box “Anonymously with Google and others” and save the changes. By checking this box, you are joining other companies in agreeing to anonymously share their web data with Google. Google is then able to generate benchmarking reports from this shared data.

Once you have checked the box and saved your settings, go back to the Report  page and you will be able to see the benchmarking data.

How do I use the Benchmarking report?

At the top of the Benchmarking report, you can choose from different industries, locations, and daily traffic ranges. Pick the ones that best fit your business. Once you refine your report,  at the fourth column, it will show you how many web properties contribute to this benchmark.

• Industry Vertical — Google provides 1600 industry categories for you to choose from. You can also use the drop-down list’s search feature.
• Country / Region— You can refine your benchmarking data by different geographic locations.
• Size by daily session — Simply choose from seven size buckets.

The new Benchmarking reports display Acquisition (Sessions, % New Sessions, New Users) and Behavior (Pages/Sessions, Avg. Session Duration, Bounce Rate) metrics by three different categories — Channels, Location, and Devices.

• Channel — Shows all default channel grouping. Usually, it includes organic search, direct, referral, email, social, and paid search. This report can help you identify your competitive advantages. You will know which channel works best for you. At the same time, you will know where you’re lacking compared to other companies in the same industry.
• Location — Shows the benchmarking report based on different geographic locations. The report is very useful if you have different geo-targeted markets. Now you can compare your web performance with other players in different regions.
• Devices — Shows three types of devices: desktop, tablet, and mobile. You will see your web traffic from different devices compared to the industry benchmark. It can help you plan your mobile strategy. For example, do I need to consider a mobile strategy if the benchmark shows that other players in the industry are seeing greater traffic from mobile device, whereas I only have a few sessions? What kind of mobile strategy should I implement? Do I need a responsive website? Or do I need a mobile app?

It has been two months since Google launched the new benchmarking report.  If you  want to join in and get the benefits, simple follow the above steps. According to Google, they will continually expand these capabilities in the coming months, including incorporating conversion metrics and adding support for mobile apps. We will keep you updated on any new features.

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Cheryl Gong is the SEO specialist at Logic Solutions. With experience in SEO, digital marketing strategy, and website development, Cheryl has worked with different sites and brands to provide best practices for each client’s unique business needs.

The post How to Use Google Analytics’ New Benchmarking Report appeared first on 雷技信息科技（上海）有限公司.

It is always recommended to try to regain access to your Google Analytics account rather than creating a new account for your website. All of the historical data in your account is critical when analyzing trends and making business decisions.

To regain your Google Analytics account access, simply follow the 8 steps below:

1. Go to the Google Adwords Help Center and login to your Google Adwords account. (If you don’t have one, you’ll need create one first. )

2. Click Contact Us and you will see several different ways to contact Google.

• Call 866-246-6453, Monday �?Friday, 9am-8pm EDT
• Live Chat
• Video Chat
• Email Google

If you need immediate help, we suggest that you call Google directly or chat with an Online Specialist.

3. When you speak with a Google Online Specialist, be sure to have your Google Analytics account number (UA-XXXXXXXX-X) with you. You can find the account number in your website source code. It is usually in the <head> section. With this account number, Google can identify the current account admin, contact the him/her, and ask him/her to reach out to you directly.

4. At the same time, you will receive an email from your Google Online Specialist. This email includes the steps to demonstrate ownership of your Google Analytics account if you don’t hear from the current admin within five business days. Make sure you don’t delete it.

5. So, you wait for 5 business days and the admin didn’t reach out to you. Now it’s time to ask Google give you the permissions directly. First, create a text file and save it as: analytics.txt.

6. Put a string of text in this text file. Usually, Google Online Specialists will highlight it in yellow for you in the email. Replace {INSERT EMAIL ADDRESS}, {INSERT UA-ID}, and {INSERT DATE} with your information.

7. Upload the text file to the root of the domain that you’re requesting access for. If your website url is www.example.com, you should be able to visit the text file via www.example.com/analytics.txt

8. Reply to the Online Specialist’s email with the URL of the uploaded text file. Once the Google Online Specialist receives it, Google will grant the email address you listed in the text file your Google Analytics account.

Want to optimize your website?

Logic Solutions is happy to assist!
Check out what we have to offer in web development, SEO optimization, web solutions, and responsive designs!

Find your perfect web solution

Cheryl Gong is the SEO specialist at Logic Solutions. With experience in SEO, digital marketing strategy, and website development, Cheryl has worked with different sites and brands to provide best practices for each client’s unique business needs.

The post How to Regain Access to Your Google Analytics Account appeared first on 雷技信息科技（上海）有限公司.